Like customer experience, sustainability (social and environmental) is an overlay touching every aspect of the business. It includes a customer-facing dimension that manifests in marketing, customer experience, products and packaging, which should be tightly aligned with the brand and customer priorities. It also includes an internal dimension that not only includes manufacturing, but also the business processes and practices that make sustainability sustainable over the long haul.
Most importantly, sustainability and CSR are not tack-on, check-the-box programs. Connecting with values-minded buyers is becoming critically important as the next generations gain buying power. Think of sustainability and CSR as critical brand and business drivers.
Customer-centric sustainability strategy
Our Sustainable Brand strategy program uses best-in-class insights and proven, repeatable frameworks that link sustainability to brand and business success. You don’t pay us to reinvent the wheel and deliver a PowerPoint… but rather for us to collaboratively work with you, connect the dots, drive deeper understanding, and train your teams to be able to continue the work after we’re gone.
Gain alignment across the organization on what sustainability is, and what it means to the organization
Learn how to link sustainability in a relevant way to your brand and CX
Understand your current state relative to best-practice leaders and key competitors
Set your vision, goals, strategies and KPIs
Build momentum with accountability
We use our proprietary, proven framework to align your internal actions with your external promises and experiences.
Informed by a deep-dive audit, the Sustainable Brand game board enables brand/marketing, operations and management to get on the same page regarding how deeply sustainability should be embedded into brands and business.
Once you’ve aligned on where your brand(s) plot on the game board versus competitors, we’ll align on your future-state position and then build out your action plan to close the gaps.