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Jennifer rice

Jennifer's strength is simplifying complexity through a customer-centric approach that unifies organizations and business ecosystems. Throughout her nearly 30-year career, she's served as a coach, advisor, facilitator and cheerleader for her clients, with deep passion for their success. 

"Jennifer has the unique ability to tailor her messages to audiences at all levels in the organization. Her process helped us uncover stumbling blocks and win new champions." -- Fortune 500 client

Jennifer’s skill in building enterprise-level platform strategies is informed by a breadth of expertise in brand, CX, digital, sustainability, innovation and design — finding the commonalities across all initiatives that drive business results. Before founding Farther LLC, Jennifer served as CX Principal and B2B Sector Lead for Forrester’s consulting practice; in the latter role, she helped clients drive revenue through customer centricity by synthesizing best practices in customer insights, brand, CX, digital and IT.  Previously she ran Fruitful Strategy, a sustainable brand consulting firm, and also led large-scale projects at the intersection of brand, business, CX and innovation strategy while at Prophet, a global management consultancy for Fortune 500 companies.

Jennifer specializes in helping highly complex organizations with multiple stakeholder groups, including energy, B2B, healthcare and financial services. Former clients include Cisco, Johnson & Johnson, United Healthcare, Principal Financial, Sacramento Municipal Utility District, Environmental Defense Fund, HP, McGraw Financial, and many others.

Jennifer is also a photographer and artist, and is currently working with her international clients as a digital nomad across Europe and the Middle East.

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