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Jim butcher

Jim’s passion is around creating leading strategies, whether brands, innovation, or sustainability. Are you future ready? Jim is an expert in future strategy development and scenario planning for leading brands like Coca-cola, Pepsi, Avery Dennison, Herman Miller, SABMiller, Nissan, Burt’s Bees and Seventh Generation, as well as suppliers like Dow, DuPont, Ingersoll Rand and others. Today’s challenges, like artificial intelligence (AI), social media and advertising, changing global economics, online retailing and new consumer segmentation also present new opportunities.

With increasing climate change concerns, companies are increasingly being asked to do more, whether by investors, UN (SDG goals), insurers, governments, stakeholders and consumers. For over 30 years, Jim has created and advised many leading companies’ sustainability strategies, from Nissan (electric vehicles), Coca-Cola (water use and innovation), Clorox (brand and marketing), DuPont (opportunities, new products, and risk mitigation), Ingersoll Rand (50% reduction in HFC use), Pacific, Gas & Electric (becoming an energy service utility) to creating Morgan Stanley’s global sustainability strategy (moving it from #114 to #2 in global green banks). Instead of traditionally focusing only on CSR efforts, leading companies today are seeing the intersection of sustainability with their brands, reputation, and new innovations to drive new profitability and customers.

Besides being a partner with Farther, Jim is the Founder of Entegra Partners, a leading strategy, sustainability and innovation consultancy. He has worked with over 150 Fortune 100-250 companies globally, in over 50 countries.

“This future scenario planning effort crystallized and revised our strategic direction.” - Fernando Gonzalez, CEO, CEMEX

Before his own consultancy, Jim helped create the Global Business Network (GBN), the leading global scenario planning consultancy, and was a senior consultant with Boston Consulting Group (BCG). He loves speaking opportunities to engage and inspire audiences, whether conferences to graduate schools like Yale and Stanford. When not traveling, he likes hiking, improv theater and trying new cooking recipes.

Margaret Kaufmann

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Robert Phillips

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