We help organizations level up.
We work primarily with B2B, technology, financial services and energy companies to simplify complexity and boost confidence in decision-making. Clients make measurable progress towards shared goals through fast diagnosis, alignment and coaching.
“Jennifer’s approach helped us simplify our promise to our customers, and connect it to CX in a way that that was clear and actionable across the organization. It also helped us gain alignment at all levels of the organization and to simplify decision-making. Last but not least, we’ve seen measurable progress on our shared goals. “
— Director, Product Delivery & Sales, Energy Company
Step one is diagnosing where you’re blocked.
OPTION 1: We use the 5 traits of high-growth brands to quickly surface gaps and opportunities for improvement.
When we say “quickly,” we mean it. Depending on the complexity of your business, we can do a diagnosis within 1 to 5 days and from $2,000 to $10,000.
This is a quick, easy and low-cost way to get started and see how we can help.
OPTION 2 deep-dives into purpose. We use the Credible Sustainable Brand model to better integrate social and environmental sustainability in a way that will also drive brand and business outcomes.
Our alignment workshop is designed to quickly get cross-functional teams aligned around a shared purpose that can be operationalized.
We start with the end in mind — what outcome will you deliver, for whom? — and use “backcasting” techniques to pull that golden thread into your brand, customer experience, operating model and technology.
You’ll walk away with a clear vision and immediate next steps, along with “line of sight” from various departments to achieve your shared goals.
Emerging from the workshop, we’ll help you build your longer-term plan of action and start operationalizing your vision. This can include, but is not limited to:
Filling in gaps in customer understanding to validate your strategy
Aligning metrics to your strategy to get everyone aimed in the right direction
Improving the connection between brand, CX and digital, as well as connecting your bigger purpose to revenue.
Optimizing your operating model to better deliver the outcome
Education and coaching for teams for execution