We help organizations level up.

We work primarily with B2B, technology, financial services and energy companies to simplify complexity and boost confidence in decision-making. Clients make measurable progress towards shared goals through fast diagnosis, alignment and coaching.

“Jennifer’s approach helped us simplify our promise to our customers, and connect it to CX in a way that that was clear and actionable across the organization. It also helped us gain alignment at all levels of the organization and to simplify decision-making. Last but not least, we’ve seen measurable progress on our shared goals. “
— Director, Product Delivery & Sales, Energy Company


Step one is diagnosing where you’re blocked.

OPTION 1: We use the 5 traits of high-growth brands to quickly surface gaps and opportunities for improvement.

When we say “quickly,” we mean it. Depending on the complexity of your business, we can do a diagnosis within 1 to 5 days and from $2,000 to $10,000.

This is a quick, easy and low-cost way to get started and see how we can help.

OPTION 2 deep-dives into purpose. We use the Credible Sustainable Brand model to better integrate social and environmental sustainability in a way that will also drive brand and business outcomes.


Our alignment workshop is designed to quickly get cross-functional teams aligned around a shared purpose that can be operationalized.

We start with the end in mind — what outcome will you deliver, for whom? — and use “backcasting” techniques to pull that golden thread into your brand, customer experience, operating model and technology.

You’ll walk away with a clear vision and immediate next steps, along with “line of sight” from various departments to achieve your shared goals.


Emerging from the workshop, we’ll help you build your longer-term plan of action and start operationalizing your vision. This can include, but is not limited to:

  • Filling in gaps in customer understanding to validate your strategy

  • Aligning metrics to your strategy to get everyone aimed in the right direction

  • Improving the connection between brand, CX and digital, as well as connecting your bigger purpose to revenue.

  • Optimizing your operating model to better deliver the outcome

  • Education and coaching for teams for execution