We’re strategic wayfinders who can help you navigate change.

Farther is a global network of experts in customer centricity, platforms, ecosystem orchestration, innovation and start-up growth. With a holistic understanding of growth, we don’t just focus on innovation; we also address the underlying requirements to make the shift from follower to leader.

Jen rice headshot .png

jennifer rice

Chief Value Creation Officer

25+ years of experience in customer-led strategies for growth. Former CX Principal and B2B Sector Lead at Forrester, and creator of the Value Platform and Credible Sustainable Brand models for organizational transformation. Connect with me on LinkedIn.

“Jen possesses a rare blend of expertise in today’s customer-centric business environment. I highly recommend Jen to anyone looking for a brilliant and seasoned strategist to quickly uncover ways to be more competitive!” - Chief Customer Officer, LeanData 



Platforms & Open Innovation

20+ years operational expertise in innovation, platforms, sustainability and org/cultural transformation. Most recently served as Global Platform Lead in P&G’s Oral Care division.


Chris lawer

Subject-Matter Expert

Ecosystem specialist; formerly the Managing Director of Strategyn UK. Nearly thirty years of experience advancing needs-first innovation, co-creation, systemic design and customer-centred strategy.

jim butcher.jpg

Jim Butcher

Subject-Matter Expert

Scenario planning, customer-centric business, innovation and sustainability strategy. Formerly Executive Director at Morgan Stanley and also served in a lead role at GBN: Global Business Network.