You’re looking to create better leadership alignment. Improve customer, partner and employee retention and loyalty. Improve bottom-line efficiencies. Maximize investment in digital.

There’s only one way to achieve all these benefits: The Value Platform. We help you take a holistic approach to your business, applying platform principles embodied by high-growth firms to transform your organization. Below are three common ways you can leverage our expertise, which can be combined with follow-on coaching to ensure action and accountability.

leadership education & working sessions

We’ll work with your leaders to understand the new rules of growth in today’s highly complex, fast-paced environment and apply them to your business. This can be a half-day or a full-day session depending on your needs and what you’d like to achieve.

“Jennifer is a very skillful facilitator and was able to keep our leadership team out of the weeds and on task. She answered tough questions and explained concepts using examples from our field of business – which was extremely helpful. At the end of the day, we were enthusiastic and, two years later, remain committed to our path!”
— CX Director, California Tax Board

Workshop: Building the straw-model platform

This is a two-day workshop with a cross-functional, mid-level team to build out the foundations of your Value Platform: where brand, customer experience and digital intersect. We’ll identify your Keystone Customer and then reverse-engineer implications to what you say, what experience you deliver, and how you can operationalize it. We’ll also touch on key KPIs to track, and how to validate the model before making major investments.

“Jennifer’s approach helped us simplify our promise to our customers, and connect it to CX in a way that that was clear and actionable across the organization. It also helped us gain alignment at all levels of the organization and to simplify decision-making. Last but not least, we’ve seen measurable progress on our shared goals. “
— Director, Product Delivery & Sales, Energy Company

workshop: finding your keystone customer

This is ground zero of a future-ready, platform approach. Companies with multiple customer types — like B2B, financial services, utilities — face a significant uphill battle to streamline their business. When the customer goal is diffuse, it creates fragmentation internally. However, when you achieve laser focus on what’s common across your customer types, then your business can achieve laser-like power.

This workshop provides a structured, repeatable, proven way to prioritize and simplify your customer groups to improve alignment, decision-making and competitive advantage.

“Jennifer’s approach helped us clarify our understanding of our most important customers and tighten our product thinking to target the highest value opportunities. It’s very useful to gain alignment.”
— VP Product Development at Descartes Lab

To learn more about our services and align on the best approach for you, click the button below to access my calendar. I’m in Europe, but can adjust my schedule for a more convenient time for US-based companies; just email Jennifer at